JACKSONVILLE, Fla. -- A business in the Avondale shopping district is turning heads and making people think about their lives.
The owner of Gottahaveit in the 3700 block of St. Johns Ave. is taking part in the "Before I Die" movement.
"I just thought it was a really cool idea," said Iva Keyworth.
Keyworth stumbled upon the international community art movement while surfing the web recently.
The movement started in 2011 after a New Orleans woman lost someone close to hear.
So she started a "Before I Die" wall to help others realize just how precious life can be.
Now, other walls and installments of the project have spread all over the world as a way for people to share the things they want to do and accomplish before it's too late.
Keyworth told First Coast News she connected with the idea because of something tragic that happened to her husband.